Connected CRM

Implementing a Data–Driven, Customer–Centric Business Strategy

By David S. Williams (2014)

Praise for Connected CRM Many books explore the subject of CRM. In this book the m is for Marketing and Davids seasoned perspective indeed makes it a capital M. Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how todays marketers can leverage advances in technology to create successful customer–centric...