Cradle to Cradle

Remaking the Way We Make Things

By William McDonough (2002)

A manifesto for a radically different philosophy and practice of manufacture and environmentalism. "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution..