Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

By Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney (2016)

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a...