Talk Triggers

The Complete Guide to Creating Customers with Word of Mouth

By Jay Baer & Daniel Lemin (2018)

Leadership

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions...

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