That Will Never Work

The Birth of Netflix by the first CEO and co-founder Marc Randolph

By Marc Randolph (2021)

From idea generation to team building to knowing when to let go, That Will Never Work is one of the most dramatic and insightful entrepreneurial stories of our time. Now with over 182 million subscribers, Netflix's triumph feels inevitable but the twenty-first century's most disruptive start-up began with few believers and calamity at every turn...