The Art of the Start

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

By Guy Kawasaki (2015)

The Art of the Start is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper...