The Mom Test

How to talk to customers & learn if your business is a good idea when everyone is lying to you

By Rob Fitzpatrick (2013)

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a...