Benjamin Zenou is the CEO and Co-founder of SimpliField, a B2B SaaS product mastering field intelligence for retailers. SimpliField operates in the U.S, has +60 employees and has raised nearly €13M.

‍
IN THIS EPISODE:
Benjamin shares with us the fundamental readings that have helped him reach key milestones in his path as a founder, including:

1. the book that provoked his visceral desire to start a company;
2. the reading that significantly changed the way of operating his sales;
3. the book to totally rethink his hiring process;
4. and finally, Benjamin will share his most fascinating reading.