Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

By Geoffrey A. Moore (2005)

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period...