Platform Revolution

How Networked Markets Are Transforming the Economy and How to Make Them Work for You

By Geoffrey G. Parker & Marshall W. Van Alstyne (2017)

Facebook, PayPal, Alibaba, Uber-these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources...