Building a Business When There Are No Easy Answers

By Ben Horowitz (2014)

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business...

Marketing and Selling Disruptive Products to Mainstream Customers

By Geoffrey A. Moore (2014)

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a...

A Brief History of Humankind

By Yuval Noah Harari (2015)

What makes us brilliant? What makes us deadly? What makes us Sapiens? Yuval Noah Harari challenges everything we know about being human in the perfect read for these unprecedented times. Earth is 4.5 billion years old. In just a fraction of that time, one species among countless others has conquered it: us. In this bold and provocative book..

By Sun Tzu (2008)

Still a source of inspiration for soldiers on the battlefield and managers in the boardroom 2000 years after it was written, Sun-Tzu's The Art of War is the most influential book of strategy in the world, translated from the Chinese by John Minford in Penguin Classics.'Ultimate excellence lies not in winning every battle, but in defeating the enemy without...

The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

By Tim Ferris (2016)

“For the last two years, I’ve interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists...

How to Build Habit-Forming Products

By Nir Eyal (2014)

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman,...

How Networked Markets Are Transforming the Economy and How to Make Them Work for You

By Geoffrey G. Parker & Marshall W. Van Alstyne (2017)

Facebook, PayPal, Alibaba, Uber-these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources...