Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

By Geoffrey A. Moore (2014)

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a...