The Founder's Dilemmas

Anticipating and Avoiding the Pitfalls That Can Sink a Startup

By Noam Wasserman (2013)

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception...