Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

By Ed Catmull (2014)

This is the story behind the company that changed animation forever. Here, the founder of Pixar reveals the ideas and techniques that have made Pixar one of the most widely admired creative businesses, and one of the most profitable. As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. When an early partnership with...