Overcoming the Unseen Forces That Stand in the Way of True Inspiration

By Ed Catmull (2014)

This is the story behind the company that changed animation forever. Here, the founder of Pixar reveals the ideas and techniques that have made Pixar one of the most widely admired creative businesses, and one of the most profitable. As a young man, Ed Catmull had a dream: to make the world’s first computer-animated movie. When an early partnership with...

Ten Reasons We're Wrong About the World and Why Things Are Better Than You Think

By Hans Rosling (2018)

Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts. When asked simple questions about global trends―what percentage of the world’s population live in poverty; why the world’s population is increasing; how many girls finish school―we systematically get the answers wrong. So wrong that a chimpanzee choosing answers...

Building a Business When There Are No Easy Answers

By Ben Horowitz (2014)

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business...

By Daniel Kahneman (2013)

Daniel Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of....

By BEAUVOIS JOULE (2014)

Voici un petit ouvrage à ne pas mettre entre toutes les mains. Deux psychosociologues de talent y démontrent comment, dans la vie de tous les jours, nous sommes manipulés par les commerciaux ou la publicité. Idéal pour ne plus tomber dans le panneau... Mais aussi pour obtenir des autres ce que vous souhaitez. » Entreprise et carrières « Un livre étonnant, utile,...

A Painfully Honest Field Guide to the Startup World

By Rand Fishkin (2018)

Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz,...

How to Build Habit-Forming Products

By Nir Eyal (2014)

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman,...