Building a Business When There Are No Easy Answers

By Ben Horowitz (2014)

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business...

By Phil Knight (2016)

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups,...

A Path to Profits, Passion, and Purpose

By Tony Hsieh (2011)

Pay brand-new employees $2,000 to quit. Make customer service the responsibility of the entire company-not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow-both personally and professionally. Seek to change the world. Oh, and make money too...

How Challenger Brands Can Compete Against Brand Leaders

By Adam Morgan (2009)

EATING THE BIG FISH : How Challenger Brands Can Compete AgainstBrand Leaders, Second Edition, Revised and Expanded. The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different...

Les secrets d'une start-up qui a tout misé sur l'expérience client

By Jonathan Lefèvre (2018)

Quelle image avez-vous des services clients ? Probablement rien d’assez élogieux pour mériter la surenchère commerciale d’une quatrième de couverture. Entre scripts déshumanisés, musiques d’attente, délocalisations et transferts d’appels, les services clients nous ont tous déjà fait vivre des expériences frustrantes (pour rester poli)...

Outsiders changing the world

By Jamie Bartlett (2017)

In the last few years the world has changed in unexpected ways. The power of radical ideas and groups is growing. What was once considered extreme is now the mainstream. But what is life like on the political fringes? What is the real power of radicals? Radicals is an exploration of the individuals, groups and movements who are rejecting the way we live now, and...

By Elad Gil (2018)

Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises. Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High...

The A method for hiring

By Geoff Smart and Randy Street (2006)

Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your..

Notes on Start Ups, or How to Build the Future

By Blake Masters & Peter Thiel (2014)

The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes...